Concert Collective

This course is all about equipping you with the knowledge and practical skills needed to work in the live music industry. Whether you’re looking to break into event coordination, work with touring artists, or manage logistics, this comprehensive course will teach you the essential tools and techniques for success. With over a decade of hands-on experience in the music industry—spanning event management, production coordination, and collaborating with venues, festivals, promoters, and agencies—this course goes beyond theory. These are real lessons learned on the job, and now we’re sharing them with you. If you’re driven and ready to build your career in live music, this course will equip you with the tools and confidence to succeed.

The Art of Live Events is designed with beginners in mind. Whether you're brand new to the music industry or have some experience (but not in events specifically), we've made sure the lessons are easy to follow, while still providing depth and value. Our goal is to equip you with practical tools so you can start networking and seeking out opportunities with confidence. This course draws from personal experience in the industry, including roles as a Promoter Rep, Venue Rep, and Production Coordinator in live events.

The course is designed to be completed in as little as 5 weeks, with 2 modules released each week to keep things manageable and engaging. However, if you prefer to take it slower and complete 1 module per week, you can easily finish The Art of Live Events in 10 weeks. There's a lot of valuable content to cover, and we want to ensure it’s easy to absorb.

After completing this course, you'll be prepared for a Promoter Rep role, but the skills you gain can also lead to: Production Manager: Oversees event logistics, scheduling, and ensures all technical and production elements are properly coordinated. Production Coordinator: Aligns and manages all production elements to ensure a smooth event. Production Assistant: Supports various tasks in the production process. Event Coordinator: Handles event planning and ensures smooth execution. Venue Rep: Manages logistics as the venue’s primary point of contact. Artist Liaison: Works directly with artists to ensure their needs are met. These roles overlap with the responsibilities of a Promoter Rep and offer valuable experience in live event production. You’ll also find various employment options: Contractor: Concert Promoter: Work with a promoter who books events at multiple venues, with opportunities to tour regionally or nationally as your career grows. DIY Promoter: Some individuals book their own shows as promoters and are interested in learning about advancing and day-of-show processes. Employee: Music Venue: Others might work as an in-house production manager or coordinator at a music venue, serving as the venue liaison. Whether you’re aiming to work with a venue, festival, or directly with touring artists and promoters, the knowledge you gain from this course will prepare you for a wide range of positions in the live events industry.

Your guide is Stephanie Gerich, the Program Director, who brings 15 years of music industry experience in production, coordination, and management. Stephanie has worked as a Promoter Rep for music venues as well as indie and large-scale concert promoters, giving her an understanding of the industry from various angles. Her journey began with a part-time sound engineering course and a job at a music store. From there, she gained hands-on experience in various roles at a music venue—whether selling merch for bands, working as a box office representative, or with management as a venue liaison. These experiences helped her build a well-rounded understanding of live events. Stephanie’s career path included internships with a record label, an artist agency, and a music publication, as well as Production Assistant gigs at music festivals. She also worked alongside a Talent Buyer, assisting with contracts, advancing, and marketing efforts. From 2013-2019, Stephanie regularly worked as a Promoter Rep, even going on the road with artists for portions of their tours. In 2019, Stephanie started teaching others, helping them build the skills and knowledge needed as a Promoter Rep. Fast forward to 2025, and she continues to mentor students through this digital course, sharing her passion for live events. Outside of teaching, she still supports artists as a Production Coordinator, working remotely while balancing life as a mom. Stephanie is here to help you build your confidence and skills in the music industry!

Absolutely! We offer several free resources on our website and social media accounts to help you get started. Whether you're still exploring the role or want to learn more about the background of live events, these freebies give you a chance to begin your education without any commitment. Feel free to check them out and see if this career path feels like the right fit for you.

The course is split into 10 modules, each packed with lessons that give you real-world, actionable insights. As you go through, you’ll dig into interactive materials, video lessons, and deep-dive PDFs. Plus, you'll get to put your skills to the test with quizzes and practical assignments that help you level up as you go. Module 1: An Introduction to Live Events Explore the key players behind concerts, essential industry terms, and discover why bands and DJs hit the road. Module 2: Building Your Career in the Music Industry Turn your passion into a career! This module focuses on setting the right mindset and taking actionable steps to break into the industry. Module 3: The M.U.S.I.C. Method Learn how to put on unforgettable shows with the M.U.S.I.C. Method. You'll get practical tips on creating experiences that leave lasting impressions on the crowd. This lesson gives you a sneak peek into the entire advancing process, helping you start thinking about the big picture before we dive deeper into each step. Module 4: The Fine Print: Contracts & Coordination We’ll cover the basics of contracts and touch on key coordination tips to help you get the show running smoothly from the start. Module 5: Rider Ready: Technical & Hospitality Requirements From technical riders to hospitality needs, this module shows you how to meet artists’ expectations and create an awesome show environment. Module 6: Road Warriors: Transportation Discover how to manage transportation logistics and the basics of immigration paperwork for border crossings. Module 7: Safe & Sound: Health & Safety at Live Events Safety first! This module teaches you about health and safety protocols, managing credentials, security, and VIPs at your event. Module 8: Showtime: DOS Management Show day tips and tricks! Get the hang of the behind-the-scenes operations, from managing the box office to handling crises and keeping everything running smoothly backstage. Module 9: Closing the Books: Settlement & Show Summary Get a grip on the financial side of live events, from cash requests to settlements, and finish things off with a solid post-event summary. While every promoter has their own approach, best practices, and templates to train you on the job, we’ll cover the essentials together. Module 10: Advancing 101: The Promoter Rep's Guide Finally, get hands-on experience advancing shows. Follow real-world examples and practice advancing with mock contracts, budgets, and the 10-step guide to make everything come together!

Earnings as a Promoter Rep can vary depending on your experience and the size of the event – and in some cases, you might even land a salaried role with a promoter or venue. For most freelance gigs, you'll earn a flat fee that covers everything from advancing the show to handling logistics on the big day. Here’s a quick breakdown: Entry-Level: Up to $300 per show Mid-Level Experience: $300–$800 per show Experienced Reps: $500–$1,000+ per show On top of that, you could earn per diems, bonuses, and opportunities to tour which includes accommodations & transportation. The more experience you gain, the more you can earn – your pay grows as you build your reputation and take on bigger shows!

We're passionate about helping you succeed in the live events and music industry, and we want you to feel 100% confident that this course is the perfect fit for your goals. Your future is worth investing in, and if for any reason you feel the course isn't right for you, we offer a 2 week full refund guarantee—so you can jump in with excitement and peace of mind. How to Request a Refund Email us within 14 days at [email protected] Share feedback on why the course didn’t meet your needs. Get your refund once processed. No Refunds After 2 Weeks Due to the nature of the course, refunds aren’t available after 14 days. You’ll have had time to explore up to 40% of the course and start applying what you’ve learned.