Backstage Pass

Want to Work in Live Music? Start with the job that gets you in the room & keeps you there. If you’ve felt that pull toward the live music world but didn’t know where to begin, this free 30-minute masterclass is your first real step to understanding the Promoter Rep role. This behind-the-scenes role keeps shows running smoothly & connects you with artists, crews, & key decision-makers. We’re pulling back the curtain to show you exactly how it works & how to break in. What You’ll Learn: ✨What Promoter Reps actually do (& why they’re essential for keeping shows on track) ✨How to build your reputation & get hired again & again ✨Backstage etiquette & how to act like a pro ✨Navigating different types of events (concerts, festivals, corporate, etc.) ✨ Smart scheduling tips to keep you calm & organized ✨Key differences between DJ & band setups ✨ How to create moments fans & artists won’t forget What You Get: ✔️ A 7-page quick-start guide with real industry tips ✔️ Instant access to the full 30-minute video masterclass ✔️ Led by our Program Director, Stephanie Gerich, who brings 15 years of hands-on industry experience This is the honest, practical guidance we wish we’d had when starting out — no gatekeeping, just real tools to launch your journey & step into live events. Ready to take your passion backstage? If live music feels like home, you're in the right place. Download your free 7-page guide & unlock instant access to the full 30-minute masterclass (psst.. audio on!) Your future in live music starts here & we’ll be with you every step of the way.

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About the Role

A Promoter Rep is essential in making concerts run smoothly by connecting the artist, venue, and promoter. Their work starts before the event by advancing all the details—coordinating logistics, managing schedules, and making sure technical and hospitality needs are met contractually and on time. During the event, the Promoter Rep is on-site, handling any last-minute challenges, making adjustments and acting as the main point of contact between the venue and the artist. They ensure everything runs smoothly, creating a positive experience for everyone involved. After the show, they settle the event by managing ticket sales and show expenses (such as artist payouts). This role offers a range of possibilities, giving you the freedom to shape your career in ways that best suit your goals. Some may choose to focus on specific local venues or collaborate closely with certain promoters. Others may take their careers on the road, touring with artists for promoters instead of staying in one place. For those with an entrepreneurial spirit, there's also the opportunity to start your own company, combining the roles of Talent Buyer and Promoter Rep. In this scenario, you’d take the lead in booking, advancing, and promoting your own events! This flexibility makes the role essential in the live music industry, contributing to the success of every event while offering a skill set that evolves with you, whether you choose to scale your career or explore other areas of the industry.

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