Why This Course?

Imagine waking up every day excited about your work—creating unforgettable live music experiences, supporting artists behind the scenes, and building a career that truly reflects your passion. You deserve that career. This course isn’t just designed to teach you industry skills; it’s built to give you the confidence to trust your instincts and thrive in this incredible industry. Did you know that 85% of people worldwide are unhappy in their jobs? That’s according to a Gallup poll on the global workplace. We also know from a Forbes study that 80% of professionals have never had a career mentor. But you're different. You’ve already taken the first step by considering this course. Now, it’s time to dive in, gain the skills, and take action. We’ve done it, and we’ll guide you every step of the way.

What You'll Gain

Learn How to Advance Events

We’ll guide you step by step through the behind-the-scenes essentials: contracts, logistics, advancing, tech, hospitality, and transportation. Plus, you’ll have checklists to ensure nothing slips through the cracks.

Build Confidence to Lead

From your first email to the final encore, you’ll gain the confidence to show up, communicate clearly with artists, venues, and teams, and handle challenges that come your way.

A Clear Path to Your Dream Career

We’ll help you navigate the various roles in live events, showing you what each one does, how to find the best fit for you, and how to build a resume and network that gets noticed — no awkwardness required.

Real-World Skills

Get instant access to 90+ pages of insider knowledge, engaging video lessons, and real-world examples that show you exactly how the live events industry works. Everything you learn is practical, proven, and ready to use. Explore the full course curriculum below!

Industry Tools

You’ll get access to industry-standard templates and checklists, including show summaries, run-of-show sheets, and more — tools you can use to ensure every event you work on is a success.

Community Support

When you enroll, you’ll join The Green Room — a welcoming space to connect with fellow students, share your wins, ask questions, and cheer each other on. We’re all in this together, supporting each other every step of the way.

Curriculum

10 Chapters · 38 Lessons

  1. 1

    Module 1: An Introduction to Live Events

    1. (Included in full purchase)

      How to Use This Course

    2. (Included in full purchase)

      Please Introduce Yourself

    3. (Included in full purchase)

      Module 1 PDF

    4. (Included in full purchase)

      Lesson 1 Quiz: The People Behind the Sound: A Look at Key Roles in the Concert Industry

    5. (Included in full purchase)

      Lesson 2 Quiz: Live Event Lingo: The Promoter Rep’s Guide to Industry Terms

    6. (Included in full purchase)

      Lesson 3 Quiz: On the Road Again: Why Bands & DJs Tour

    7. (Included in full purchase)

      Optional: Feedback Survey

  2. 2

    Module 2: Building Your Career in the Music Industry

    1. (Included in full purchase)

      Module 2 PDF

    2. (Included in full purchase)

      Module 2 Assignment: 3-Day Challenge to Start Your Music Industry Career

    3. (Included in full purchase)

      Optional: Feedback Survey

  3. 3

    Module 3: The M.U.S.I.C. Method

    1. (Included in full purchase)

      Module 3 PDF

    2. (Included in full purchase)

      Module 3 Quiz: Advancing a Show (Beginner Challenge)

    3. (Included in full purchase)

      Module 3 Assignment: Create an Advance Email Using the M.U.S.I.C. Method

    4. (Included in full purchase)

      Optional: Feedback Survey

  4. 4

    Module 4: The Fine Print: Contracts & Coordination

    1. (Included in full purchase)

      Module 4 PDF

    2. (Included in full purchase)

      Module 4 Assignment: Create Your Event Schedule & Checklist

    3. (Included in full purchase)

      Optional: Feedback Survey

  5. 5

    Module 5: Rider Ready: Technical & Hospitality Requirements

    1. (Included in full purchase)

      Module 5 PDF

    2. (Included in full purchase)

      Lesson 1 Assignment: Request a Backline Quote

    3. (Included in full purchase)

      Lesson 1 Assignment: Create Crew Calls

    4. (Included in full purchase)

      Lesson 2 Quiz: Elevating the Artist Experience: A Promoter Rep’s Guide to Hospitality Riders

    5. (Included in full purchase)

      Lesson 2 Assignment: Request a Catering Quote

    6. (Included in full purchase)

      Optional: Feedback Survey

  6. 6

    Module 6: Road Warriors: Transportation

    1. (Included in full purchase)

      Module 6 PDF

    2. (Included in full purchase)

      Module 6 Assignment: Create a Parking Map

    3. (Included in full purchase)

      Optional: Feedback Survey

  7. 7

    Module 7: Safe & Sound: Health & Safety at Live Events

    1. (Included in full purchase)

      Module 7 PDF

    2. (Included in full purchase)

      Module 7 Assignment: Create a Security Pass Sheet & Briefing Template

    3. (Included in full purchase)

      Optional: Feedback Survey

  8. 8

    Module 8: Showtime: DOS Management

    1. (Included in full purchase)

      Module 8 PDF

    2. (Included in full purchase)

      Module 8 Assignment: Adapting to Artist Delays and Modifying Event Schedules

    3. (Included in full purchase)

      Optional: Feedback Survey

  9. 9

    Module 9: Closing the Books: Settlement & Show Summary

    1. (Included in full purchase)

      Module 9 PDF

    2. (Included in full purchase)

      Module 9 Assignment: Settlement & Show Summary Practice

    3. (Included in full purchase)

      Optional: Feedback Survey

  10. 10

    Module 10: Advancing 101: The Promoter Rep's Guide

    1. (Included in full purchase)

      Module 10 PDF

    2. (Included in full purchase)

      Module 10 Quiz: The Art of Live Events

    3. (Included in full purchase)

      Optional: Feedback Survey

About the Role

A Promoter Rep is essential in making concerts run smoothly by connecting the artist, venue, and promoter. Their work starts before the event by advancing all the details—coordinating logistics, managing schedules, and making sure technical and hospitality needs are met contractually and on time. During the event, the Promoter Rep is on-site, handling any last-minute challenges, making adjustments and acting as the main point of contact between the venue and the artist. They ensure everything runs smoothly, creating a positive experience for everyone involved. After the show, they settle the event by managing ticket sales and show expenses (such as artist payouts). This role offers a range of possibilities, giving you the freedom to shape your career in ways that best suit your goals. Some may choose to focus on specific local venues or collaborate closely with certain promoters. Others may take their careers on the road, touring with artists for promoters instead of staying in one place. For those with an entrepreneurial spirit, there's also the opportunity to start your own company, combining the roles of Talent Buyer and Promoter Rep. In this scenario, you’d take the lead in booking, advancing, and promoting your own events! This flexibility makes the role essential in the live music industry, contributing to the success of every event while offering a skill set that evolves with you, whether you choose to scale your career or explore other areas of the industry.

Meet Your Instructor

Meet Stephanie Gerich, the Program Director and your mentor for this course. With 15 years of hands-on experience in the music industry, Stephanie has worked in production, coordination, and management across a variety of settings—from intimate music venues to large-scale 6000 capacity amphitheaters. Her background as a Promoter Rep gives her the perfect foundation to guide you through this journey. Stephanie’s career in music began with a part-time sound engineering course and a job at a music store. From there, she began working various music venue roles such as venue liaison, merch seller, and box office representative. These experiences gave her insight into the live event process, which helped her land internships with a record label, artist agency, and music publication, as well as production roles with music festivals. As her career evolved, Stephanie took on Promoter Rep roles starting in 2013, eventually touring with artists to support their live shows. By 2019, she made the leap into teaching and managing Promoter Reps, dedicating her time to helping others build their own careers in live events. Now, in 2025, Stephanie continues to empower students through this digital course, sharing the knowledge she’s gained over the years. Outside of teaching, she still supports artists as a Production Coordinator, working remotely while balancing life as a mom. Stephanie is here to help you build your confidence and skills in live events!

This is your moment—let’s make it happen.

Sign up today and get started on your path. The live event production industry needs passionate people like you.

Register Now

Confidence in Your Purchase

We are committed to your success and are here to support you every step of the way.  We want you to feel 100% confident in your decision to enrol in this course. If, within 14 days, you find it isn’t the right fit for you, we offer a full refund. Simply contact us at: [email protected].  We also offer free resources through our website and social media accounts to help you explore the role before committing to the full course.If you have any questions during the program, please reach out and we’ll be happy to assist!